Tata Group chairman Ratan Tata, unveiled a Nano car - made with gold and silver, and
studded with precious stones - worth a whopping Rs.22 crore (4.6 million U.S. dollars) in Mumbai on Monday September 19.
Tata Nano, world's most inexpensive car that promotes comfort, safety, high on fuel efficiency and low on emissions has been converted to world's most expensive car with all the gold, silver and precious gems.However not for sale - the fully functional car is a 'unique branding and promotional initiative by Goldplus Jewellery', part of Titan Industries. The regular Nano Car costs Rs.1.40 lakh ( U.S. dollars 2903). Initially, Nano had Rs.1 lakh (U.S dollars 2073) price tag at its launch.
Tata Nano, world's most inexpensive car that promotes comfort, safety, high on fuel efficiency and low on emissions has been converted to world's most expensive car with all the gold, silver and precious gems.However not for sale - the fully functional car is a 'unique branding and promotional initiative by Goldplus Jewellery', part of Titan Industries. The regular Nano Car costs Rs.1.40 lakh ( U.S. dollars 2903). Initially, Nano had Rs.1 lakh (U.S dollars 2073) price tag at its launch.
The Goldplus Nano Car is billed as the world's
first ever gold jewellery car and celebrates the 5,000 years of jewellery making
industry in India. The car's body is made with 80 kg 22 carat solid gold,
15 kg silver, precious stones including diamonds, rubies and other expensive
gemstones.
The Goldplus Nano Car will travel to all the Goldplus showrooms at 29 locations in India.
The Goldplus Nano Car will travel to all the Goldplus showrooms at 29 locations in India.
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