Saturday, 23 June 2012


Adidas sneakers JS Roundhouse Mid, designed by Jeremy Scott met with quite a lot of criticism, as the shoe with the shackle like ankle cuff, was conceived by many to be a reminder of slavery and human degradation. Adidas went public with an official statement withdrawing the $ 350 sneakers.

Designer Jeremy Scott

"Our collaboration with Jeremy Scott has always stood for creativity and originality. Jeremy Scott is renowned as a designer whose style is quirky and lighthearted and his previous shoe designs for adidas Originals have, for example, included panda heads and Mickey Mouse. The design of the JS Roundhouse Mid is nothing more than the designer Jeremy Scott's outrageous and unique take on fashion and has nothing to do with slavery. Since the shoe debuted on our Facebook page ahead of its market release in August, adidas has received both favorable and critical feedback. We apologize if people are offended by the design and we are withdrawing our plans to make them available in the marketplace." - Michael Ehrlich, Adidas Representative.

Designer Jeremy Scott said on Twitter that  his design was based on an inspiration he drew from a stuffed toy animal called 'My Pet Monster' with identical orange shackles. He also posted a picture of the stuffed toy. “My work has always been inspired by cartoons, toys & my childhood,” he wrote. 

My Pet Monster (the toy that was the inspiration behind the shoe)

Jeremy Scott's has designed a variety of unusual and unique designs for Adidas and here are some of them.

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