The Levi’s brand announced their introduction to a totally new collection of jeans that would incorporate recycled plastic bottles and food trays! Each of Levi’s Waste Less jeans will include a minimum of 20 percent post-consumer recycled content, or, eight 12 to 20-ounce bottles per jean. This innovative denim collection made from recycled bottles is to instill in people a mindset to encourage recycling by adding value to waste. Levi’s Waste<Less collection will be available in the market globally, during Spring 2013. Over 3.5 million recycled bottles will be utilized to create their new line of sustainable design.
Now for some information on how these jeans will be created incorporating recyled bottles. The recycled bottles will consist of brown beer bottles, green soda bottles, clear water bottles and black food trays which are collected through municipal recycling programs across the United States. The bottles and food trays will be sorted by color, crushed into flakes, and made into a polyester fiber. Next, the polyester fiber is blended with cotton fiber, which is finally woven with traditional cotton yarn by Cone Denim to create the denim used in the Levi’s Waste<Less jeans and trucker jackets. Levi's revealed the color of the bottles used adds a beautiful undertone to the denim fabric creating a unique finish in the final product.
via www.levistrauss.com press release