Actress Cameron Diaz will be the new face of the luxury sport watch brand TAG Heuer, and she will be endorsing their products for the next several years. Cameron is reported to have scored a multi-million dollar contract with the company to act as a brand ambassador. Actor Leonardo DiCaprio and golfer Tiger Woods have been brand ambassadors for TAG Heuer in the past.
TAG Heuer Formula One women’s watch (2010) in stainless-steel; bezel is set with three rows of luxurious diamonds.
TAGHeuer Carrera Mikrograph 2011, is the first integrated mechanical wrist chronograph that displays accuracy down to 1/100th of a second. With a limited edition of 150 pieces, Carrera Mikrograph is priced at 40,000 Euro per piece (US$56,000)